Why Are We Zodiac Obsessed? | The Brands Leading The Trend

It’s safe to say we have all become slightly obsessed with astrology and looking up our zodiac reading for the month. Although this generation is known for being logical thinkers and extremely tech-savvy, the pandemic and such uncertain times have pushed us all to look and take the enjoyment out of the things that are a little less logical.

Hailey Bieber

From zodiac readings, zodiac jewellery and more the zodiac trend is definitely having a moment. With our favourite IT girls such as Hailey Bieber and Rihanna never seen without their Zodiac necklaces we thought we best take a look at our go-to brands right now…


Astrid & Miyu


If you are inspired by their style and want to incorporate some gold goodness into your look, then Astrid & Miyu is one of our favourites. These zodiac necklaces have a cult following, so you have to be hot on your heels to get your birth month star sign, we would recommend you think in advance especially if you are buying it as a gift. The brand was initially born online in Notting Holl in 2012 by Connie Nam, after much travelling throughout her life she wanted to make a jewellery brand that makes pieces with a sentimental value.


damselfly candle


If your zodiac obsession is now channelling into your interiors and you would like to bring a bit of the positive energy into your space then let us introduce Damselfly. The candle company that not only has a candle for every star sign but are made completely free of nasties, vegan friendly and palm oil-free. Beautifully made in a soft matte vessel with hand-drawn zodiac elements these provide you with 60 hours of pure bliss.


stella andromeda book


Lastly, if you just enjoy reading up on your star signs, personality traits and future then take a look at the Bookspeed collection of books. After studying 30 years of astrology Stella Andromeda decided to make a book for each star sign that gives you modern insights about the ancient star sign wisdom and self-knowledge to empower you. These are also a super cute gift idea if you’re after a little something.


Written by Holly Thompson

Holly Thompson

Holly Thompson

Writer and expert