Hugo Boss is known for its timeless, elegant and tailored designs. Starting life in Germany in 1924 by the label’s namesake, the company supplied work uniforms before starting to produce men’s suits in 1960. It has since grown to unprecedented heights, with full menswear and womenswear collections, fragrances and footwear making up the brand’s offering.
Known for its slick styling, Hugo Boss is all about classic tailoring with a contemporary edge. With Jason Wu now at the helm as creative director of womenswear, the fashion house is expanding into exciting new territory, going beyond its masculine-inspired suits and experimenting with a fresh, slightly more feminine aesthetic.
There are two core lines to the brand: BOSS and HUGO. BOSS is the premium brand, which fuses classic elegance and styles with contemporary designs. With an emphasis on luxury, BOSS offers business wear and glamorous fashion that is at the height of sophistication.
HUGO, on the other hand, focuses on fashion-forward designs with a European style aesthetic. Clean lines, graphic shapes and creative detailing make up the HUGO collection, all with the parent brand’s signature tailoring. Continually expressive and innovative, the SS15 HUGO collection features sports luxe details and tribal prints – all with a hint of timeless elegance.
Which tribe do you belong to – HUGO or BOSS?