We’re huge fans of Ted Baker here at MyBag; using luxurious materials and statement prints, Ted Baker is all about the fashion-forward pieces. A true British brand, Ted Baker began in 1987 when Londoner Ray Kelvin set out to create affordable, trend-led clothing. The first store was opened in Glasgow, quickly followed by Manchester, Nottingham and London.

Now the brand is internationally-recognised, known for its focus on quality and attention to detail – all with a quirky sense of humour. Accessible, high quality styles range from comfortable and casual to polished and refined, to create a unique brand that is loved the world over.

We’re really excited to welcome the Ted Baker SS15 collection to MyBag. A dreamy fanciful collection, it is full of bold prints, strong textured fabrics and vivid colours. This is a collection that is a modern take on retro glamour, style and sophistication – all with a hint of this season’s biggest trend: the 1970s.

Expect structured minimalist pieces made with decadent fabrics, textures and gemstones for a glamorous take on formal wear, while spring pastels and floral prints on Ted’s signature tailoring provide a fresh, soft and modern contrast.

Ted Baker taps into the sports luxe trend this season, using a combination of metal hardware, sequins and neoprene, while navy and black are given unexpected pops of bright green, blue and orange.

His signature prints are seen throughout the collection, with camouflage and leopard digitally printed onto accessories and footwear. Dark floral prints update men’s and women’s accessories, transporting you straight to a lush Hawaiian beach or fresh English garden.

Shop the new Ted Baker collection at MyBag and let your imagination run away with you…you’ll soon realise that…

All is not as it seams…

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Sarah Atkinson

Sarah Atkinson

Writer and expert