Think of Paul’s Boutique and you think old khaki army jackets covered in sewn-on patches and logos, jersey dresses covered in prints and badges, or leopard print bags with ‘I heart PB’ flashed across the front, complete with fluffy key chains.
The brand started in 2000 when its founder Paul Slade started customising denim, sweatshirts and old army surplus, and selling them at London’s Portobello Market. Taking inspiration from 80s hip hop, graffiti, vintage clothing and the London girl, Paul’s Boutique was known for its young, eclectic styles, and soon gained a cult following for its unique designs.
Fast forward to its spring/summer ’15 collection and while the leopard print and bright colours are still there, this is a Paul’s Boutique you might not recognise. The designs are more grown up, with clean, minimal lines and subtle textures. With a new premium look and feel, this collection is timeless and sophisticated, but it also has the odd quirky detail that Paul’s Boutique is known for.
The collection features bucket bags and slouchy textured bags with suede detailing (perfect for the 70s trend this season), classic designs in neutral and bright colour ways, and printed scarves. Sports luxe details are seen throughout, as are the brand’s signature leopard and snake prints.
The clean, white feminine clothing in their SS15 lookbook is the perfect match for this new look, adding to the sophisticated, chic and stylish aesthetic.