Get To Know See By Chloé | Style Guide, Care and History

Since launching in 2001 the See by Chloé brand continues to inspire and design for young, aspirational women – bringing us everything from timeless everyday picks to quirky cross body styles. 

The collection includes traditional See by Chloé pieces to fresh, new seasonal statements that suit each personality! Whether your style is chic and minimalist or city girl edge, there really is something for everyone. 

To answer some of the most asked questions including What’s the difference between Chloé and See By Chloé? & How to Clean my See By Chloé bag? Here is the blog that covers it all…

See By Chloe Campaign Image


#1 What is the difference between See by Chloé and Chloé? 

Launched in 2001 by Pheobe Philo, See By Chloé is the sister brand to the iconic French design house. See by Chloé provides more options for a younger age group with everyday styles while keeping an ultra-feminine aesthetic. 

Women wearing See By Chloe bag


#2 How to clean See By Chloé bags?

See By Chloé leather goods will become even more beautiful with age, provided the following key instructions are observed:

  • Do not overload your bag
  • Avoid exposing your leather goods to humidity and direct sources of heat (radiators, sun)
  • Prevent any contact with alcohol (perfume, solvent) and greasy substances (make-up)
  • Store your bag standing up in its felt pouch, filled with silk paper so that it retains its shape
  • Avoid contact with rough or abrasive materials
  • Prevent rough exposure to metallic parts as the coating may chip, and clean with a soft dry cloth
  • Waterproof your leather good and maintain it with a professional leather conditioner regularly
  • Take specific care of white or light-coloured bags to avoid stains, as it is difficult to clean them

To clean your leather goods, wipe with a clean, non-abrasive and soft dry cloth. In case of contact with water, do not rub the leather: use a clean dry cloth and apply a gentle tapping motion to absorb the liquid. If stains occur, dab the area with a damp soft cloth and leave it to air dry. Apply a clear leather cream using gentle circling motions. 

#3 Top 5 See By Chloé styles

Joan Mini Camera Bag

Two of the See By Chloe Camera Bags


A classic See By Chloé style, the reinvented camera bag silhouette, crafted from textured cowhide leather. This luxurious design with delightful detailing has the signature braided O-ring with a tonal tassel, holding an embossed branding plaque and rose-gold tone key. This across body number is that reliable best friend for every occasion. 

Hana Small Cross Body Bag 

Model wearing See By Chloe Hana Bag


This little superstar is in grainy leather, suspended from a long adjustable strap that offers versatile wear. The bag’s top flap lifts and fastens looking after all your everyday essentials. Featuring the signature gold ring this bag is the sophisticated sister. 

Mini Joan Cross Body Bag 

See By Chloe Mini Joan Bag in Blue


This bag springs to mind when you think See By Chloé! This mini handbag is in grained leather and suede, featuring the iconic front pocket with front flap and pull-ring closure, detailed again with the hanging tassel and logo key charm. A removable handle and adjustable crossbody strap gives you that flexibility to compliment every look! 

Mara Suede Leather Cross Body Bag 

Model Holding See By Chloe Mara bag


Now isn’t this bag just fresh, spring perfection! A simple piece, the Mara cross-body bag from See By Chloé radiates with the brand’s feminine charm. Combining the traditional bold features and an understated style this one slots into all those colour palettes you are wearing this season. 

Cecilya Mini Bucket Bag

Anjali Torvi wearing See By Chloe Bucket Bag


This little bucket bag is the pocket rocket of the range! A mini style with plenty of personality. See by Chloé’s Cecilya bag has a sculptural cylindrical shape crafted from leather. It’s designed with a pineapple key ring and has a drawstring top, a feature that is very on-trend this season. 

#4 Where are See By Chloé bags made? 

See By Chloé bags are mostly made in Italy. Some handbags and purses are manufactured in other countries such as France, Romania, Bulgaria, and Spain.

#5 Who wears See By Chloé bags?

Well, it’s more a question of who hasn’t worn a See By Chloé bag. We have seen the See By Chloé bags worn across the board, over the years by our favourite A-listers from Kendall Jenner, Blake Lively and Priyanka Chopra, just to name drop a few. 

Celebrities wearing See By Chloe bags

Image credit – Purse Blogs


Your Guide To Coach Bags | Style Guide, Care and History


Your Guide To Coach Bags | Style Guide, Care and History

With a timeless bag to suit all styles, no wonder Coach is one of the most beloved accessory brands. Here's everything you need to know about Coach bags.

2021-03-31 09:00:16By Sarah Atkinson

Written by Holly Thompson

Featured Image Credit @seebychloe

Holly Thompson

Holly Thompson

Writer and expert