Our Guide To Nunoo | Sizing, Style and Behind The Scenes

A brand high on our radar at the minute is Nunoo, a Copenhagen-based brand providing us with all the scandi styling we need. Popping up all over our insta feeds, Nunoo bags were a fashion month must-have, moving seamlessly from shows to after-parties. Coming in a huge range of colours, sizes, and styles, the selection can be overwhelming. So to make it a little easier, here’s your guide to Nunoo, Nunoo size guide, and an insight into the brand.

#1 How sustainable are Nunoo?

Sustainability is high on the agenda for Nunoo as they’re committed to making their bags as ethical as possible. All the leather used for their bags is leftover from the meat industry and no real fur is ever used by the brand. But going beyond the material, Nunoo donates to a number of global projects including providing financial support to an orphanage and education in India. Back home in Copenhagen, Nunoo uses 100% sustainable energy so you can rest assured that your new bag is aesthetic and ethical. 

Two women with the helena nunoo bag standing in the street


To answer your burning questions, we had a chat with Pia and Naja from Nunoo. 

#2 What does Nunoo mean?

 ‘Núnoo is Naja´s (Núnoo designer) nickname. We started the brand and always thought it should be a personal brand, we put our life and soul into it, as well our name. Núnoo means “the smell of a baby” in Greenlandic, our mom is from Greenland. We both love this name’

#3 How did the brand begin? What’s the origin story?

‘Núnoo is only 6 years old. We wanted to make one cool bag which was not too expensive, we thought that the IT bags can be accessible to everyone. We made the Alimakka bag, with the two pockets and it slowly became a major hit in Denmark. We build the business organically and we are so proud to be independent and present in more than 17 countries and 400 shops.’ 


#4 How would you summarise the Nunoo brand personality? 

‘Núnoo is your favourite girlfriend, she loves fashion and is fun, outgoing, honest and sexy.’

#5 Which is your current favourite bag to carry and what do you like to wear it with?

‘Ellie and Helena are our favourites. Ellie is the perfect everyday bag, you can easily fit your wallet, a bottle of water and your makeup into it. We carry it cross-body either with the short or long strap. Helena is another favourite, it is just the ultimate party bag. I always carry it by hand until we start to dance. You need a bag where your hands are free. I love the life hack where girls wear it as a belt bag. This was not our idea, but girls just started to do it.’

#6 Nunoo Size Guide


Influencers wearing the helena nunoo bag


11cm X 18cm X 4cm

Arguably their most popular style, the Helena is a perfect take on the mini bag trend. Big enough for your card, keys and phone but small enough to leave you feeling light, we take ours to brunch, nights out and light-packing shopping trips. Here on MyBag we even have an exclusive Helena style in metallic lilac, only available to shop right here.


Nunoo honey bag in green


12.5cm x 18cm x 7.5cm or 16cm x 24cm x 11cm

Honey is the newest member of the Nunoo collection; coming in two sizes for day and night. Honey is a fashionable and classic croc handbag with two rooms to hold all of your belongings. This beloved bag is already making its move across social media with everyone loving it for its chain detailing and flap closure.


21cm X 31cm X 10cm

Designed just like the Helena, but bigger. With plenty of room for all your essentials, plus your IPad or even a small laptop, we’re taking our Mia bag to any meetings or carrying it on a rainy day to fit in an umbrella.



14cm X 17cm X 7cm

For fans of more minimalist accessories, look to the Brenda. Mini and compact like the Helena but with fewer details, making for a chic and simple finish. Fitting only the essentials, this could be your new go-to evening bag.




34cm X 34cm X 1cm

New to the Nunoo range, their essential tote is fully vegan. Made of eco-plastic with a cotton lining, it’ll keep your things protected and your outfit looking good. Throw everything in there, there’s plenty of room.


A pink Ellie Nunoo bag


16cm X 24cm X 10cm 

Ellie is another great option for city days and commuting mornings in a slightly bigger, slouchy style. However, we’d avoid the Ellie bag on rainy days as it comes in suede, faux fur, and nylon, adding fresh textures into the collection.




20cm X 35cm X 6cm

Nunoo’s answer to the clutch bag trend, the Saki is a new style for the brand. With a distinctive rounded shape and pleated design, the Saki is a great change-up from the typical formal bag, adding a little edge with its shape and metal chain. 


The bobby bag is a squarer shape with a firm handle to get held and a shoulder option. Perfect for taking you from day to night it comes in unique croc and pillow styles.


Written by Lucy Harbron

Featured Image Credit – @sofiamcoelho

Sarah Atkinson

Sarah Atkinson

Writer and expert