The Top Six It-Bags of 2019

The bubble backpack and the crochet rainbow bag certainly had their moment throughout the 90’s. Luckily almost 20 years on, our tastes have significantly improved. We’re much more into classic shapes with the odd signature quirk, and functionality rules over the outrageous. Take a browse through the MyBag it-bags of today.


Marc Jacobs

Marc Jacobs collection of Snapshot and Softshot cross body bags are super versatile, with multi-wear functions you can wear across the torso, over the shoulder or detach the strap for a cute clutch. Available in a variety of both bold and neutral colours there’s quite literally something for everyone.

Fjallraven Kanken

It’s hard not to spot someone wearing a Fjallraven Kanken backpack when you leave the house, both regular and mini sizes are perfect for everyday use. Whether visiting the supermarket or off for a ramble in the countryside, Fjallraven Kanken backpacks are designed with a frame to spread the weight. With comfort as well as style in mind and coming in a variety of colours you won’t be short of choice.  

kate spade new york

Since it’s launch in 1993, kate spade new york has been defined by its optimistically feminine styles and modern detailing. The fashion house puts out clothes, jewellery and more, but it’s obviously the bags we’re head over heels for. With designs for every season and style, this brand has been a firm favourite throughout 2019 and no doubt beyond.


Coach’s collection of cross body, saddle and tote bags in archival 70’s design are synonymous with their sophisticated and classic style. Made from the brand’s signature coated canvas, and featuring the classic C buckle detail, all Coach bags and accessories are timeless additions to your wardrobe.

Aspinal of London

Aspinal of London’s selection of trunk bags are instantly recognisable from their quality leather craftsmanship and quintessentially British style. A firm favourite in the royal household and spotted on the arm of fashion forward celebrities, Aspinal of London bags are a real all rounder.  


Nunoo bags with their signature shape and exposed zips are a great addition to your it bag collection. Coming in a range of fun colours and materials, the Scandi label are a favourite of influencers around the globe. Easily teamed with a range of outfits Nunoo bags are super adaptable, with one of their main USP’s being the various ways to style the bag. Coming in both mini and regular sizes you can wear it for a range of occasions.


Words by Emma Bowkett

Images courtesy of the Purse Blog

Emma Bowkett

Emma Bowkett

Writer and expert