After the iconic Swedish outdoor brand went viral in late 2015, the rise and rise of the Fjällräven Känken hasn’t stopped. Making its way to the UK on the backs of hipsters in the summer of 2015, and later adopted by everyone from Hypebeasts to schoolkids and their mums upon recognition of its genuine necessity, the Scändi vibe was here to stay in its adorably practical form. With sturdy zips, bold bright colours, the iconic badge, and an overly fun take on the European minimalist vibe, the Känken was here to stay.
A new dyeing technique called SpinDye was used in the making of #rekanken. It uses fewer chemicals and less water and energy than regular dyeing. We like that! Check it out online and in store now. 📷: @pernillenygard Visit @kankenofficial for more #kånken images. #rekånken #unpackadventure #greenbackpack #nature #sustainable #Eco #ecological
Throughout 2016 its roaring popularity triggered realisation of factors beyond style, people began to understand this bag’s amazing durability and practicality alike. Soon after the original canvas version, available in both mini and large (accompanied by this adorable map showing how much general bag stuff you can fit inside) came the Känken No. 2, a more durable, hard-wearing version made with 1000 Heavy Duty material, and Re-Känken, made with 11 recycled plastic bottles (and for only £10 more!!).