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Anni Lu

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Discover the latest in vibrant jewellery with our collection from Anni Lu, featuring an array of pieces containing semi-precious gemstones and beads.

Founded in 2013 by Danish designer Helle Vestergaard Poulsen, Anni Lu is a jewellery brand known for their colourful and fun designs. They are a brand driven by a passion for personal styles, colours and playful combinations. The brand's name is a combination of the founder's nickname, Anni, and her daughter's nickname, Lu.

Anni Lu's design philosophy revolves around creating jewellery that brings a sense of joy, nostalgia, and playfulness to everyday wear. Many of their designs are inspired by elements from nature, such as shells, stones, and sea creatures, resulting in whimsical and organic pieces.

Our Anni Lu collection includes a range of jewellery including bracelets, earrings and necklaces. Discover signature pieces such as tropical styles, good luck charms, ancient coins and bold colours.


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