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Luv AJ

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Discover the latest contemporary jewellery with our selection from Luv AJ, including the popular Luv AJ x For Love and Lemons Puffy Heart necklace.

Founded in 2005, Luv AJ was created by designer Amanda Thomas at just 15 years old. She began creating jewellery in her bedroom and turned her passion into a successful brand. Luv AJ is a brand that offers bold and trendy accessories for the fashion-forward, they are well-known for their versatile pieces that blend a mix of vintage-inspired designs with a modern edge.

Luv AJ jewellery is often made from high-quality materials like gold, gold-plated brass and cubic zirconia, with some pieces adorned with crystals, pearls, and other embellishments. Each piece is crafted with care and precision, resulting in high-quality jewellery that is both luxurious and durable.

Our Luv AJ collection features a range of jewellery styles including earrings and necklaces. From statement hoop earrings like the Luv AJ x For Love and Lemons Heart hoops to more delicate necklaces such as the Bardot stud necklace, there's something for every style and occasion.