UGG

Founded by Australian surfer Brian Smith in 1978, UGG is an American brand best known for its sheepskin boots in the Australian ugg boot style.

After visiting surf events in Australia, Californian surfers starting bringing back ugg boots, a sheepskin boot traditionally worn by men and women for warmth and comfort. Smith capitalised on the trend and set up UGG Australia, selling the boots in Southern California, and they soon became synonymous with the relaxed culture and active lifestyles of the American state.

By the 90s and 2000s, UGG transitioned into fashion territory, and soon the brand was seen on the streets of New York, London, Paris and Tokyo. UGG has since expanded into a brand that includes bags, clothing and accessories, as well as shoes.

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