Located on Regent’s Street at the brands new store, the Aspinal of London presentation was an Instagram paradise, with big names at the living wall entrance including everyone from Niomi Smart to Edward Enninful. As we launch the Aspinal of London SS18 collection at MyBag, here’s a run down of our favourite bits from the day:
1. The English Country House Theme
Interior features included a large living wall clad with beautiful coloured plants, in-keeping with the collection’s colourways to create a typical English country garden theme. A brick archway entrance with potted arrangements and a thick pile carpet that could imitate grass lead in to a series of intimate rooms featuring candles, fireplaces, and paintings of dogs with Aspinal Trunks, stairs lead to a balcony where a momen’ts rest could be taken on the many adorable tables, chairs and benches.
2. The Outfits
Guests included high profile bloggers, television personalities and some of the biggest names in fashion press, a delightfully fruitfy mix showing how adaptable and creative the brand has become.
3. The Elaborate Features
Inspired by the majestic lion, the event was awash with iconic features, including delightful array of snacks featuring golden painted lions heads, as well as videos of wild lions, and a large ice sculpture defining the roaring elegance of the brand.
4. The AW18 Mini Trunks
As well as showcasing the AW18 collection, the brand introduced a range of capsules including various takes on the mini trunk bag, including a clear and embroidered text version in collaboration with Vogue.
5. The AW18 Collection
With everything from handbags, clutches and card wallets to jewellery boxes and scarves, all featuring the lion head door knocker found on traditional British houses, the AW18 collection is set to be Aspinal’s most oppulent offering yet.
By Alex Neilson-Clark