How To Become an Instagram Style Influencer

For many, Instagram is a source of style, an inspirational platform and hunting field for hot new trends within the fashion and accessories world. With great opportunities to reach global audiences, a unique sense of style or love for bags and accessories will never go amiss; there will always be someone intrigued by your fashion tastes…

For anyone wanting to develop their Instagram following, achieve influencer status or simply evolve their love of fashion, MyBag has put together a brief overview of how to become an Instagram style influencer and how you can achieve those effortless and stylish images…


Choose your niche and stick to it

Amongst the Instagram world it is known that you can’t make it if you fake it – and this has been proven. With millions of people now owning multiple Instagram accounts, there is more competition than ever for likes and followers. So before you set up your style account, define your look, and then stick with it. Here are some ideas to get you thinking…

  • Girly
  • Rocker
  • Minimalist
  • Maximalist
  • Preppy
  • Vintage
  • Bohemian
  • Chic
  • Tomboy

Be active on the style front

Luckily at MyBag we are up to date with the latest fashion trends, promoting niche brands from all over the world. Keep up to date with the latest accessories trends from sunglasses to handbags and make sure your audience knows that you’re a reputable source for fashion information. Showing interest in designer exclusives and seasonal patterns and discussing new releases on your feed can be a great way to entice your audience. Luckily, MyBag offers designer exclusives from some of the industries most luxurious brands – so get your hands on some limited luxury accessories and really show your audience that you know what you’re talking about.

Jessica Sheppard from @coppergarden does this well – applying her outfits to the season and being perfectly on-trend with the latest accessories favourites…

Steal Her Style:

Post regularly

In order to keep your audience engaged you need to post regularly, with interesting and captivating images. Try playing with filters and posting a regular or different times of the day and see what works for you.

Get involved with trending brands

Popular and successful influencers like Hannah and Alice from @belleandbunty know what they’re doing when it comes to catching onto  trending brands. Notice their styling of the Hill and Friends cross body, and Chloe bag…

Steal Her Style:

Use Instagram stories

Stories are a great way to get reposted onto larger feeds and sites when tagging brands and retailers. They are also a more personal way to connect with your following using Q&A’s, polls and more casual videos and live stories.  


Tag brands and retailers for more exposure

As mentioned above, tagging brands in stories and in your feeds can help gain great exposure to new audiences and style followers. Successful influencers such as @ropesofholland tag brands and @sariiety tend to tag brands and retailers often and as a result, end up being featured on Instagram feeds such as MyBag! Try tagging us @mybagonline for a repost or mention in our feed or story!

Steal Her Style:

Steal Her Style:

Shop all new arrivals at MyBag now >>

By Olivia Seed

Olivia Seed

Olivia Seed


A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.