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Launching Liberty London: Iphis Collection

Olivia Seed
Editor6 years ago
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Adding to our prestigious collection of designer bags here at MyBag, we welcome with open arms, Liberty London. As we showcase their spectacular collection, it only seems right that we delve into their history and unravel the inspiration behind their iconic and ever-sophisticated take on monogram print throughout their latest collection.

This season the brand is reworking old designs to create new ones, with the Liberty archive having amounted to over 46,000 textile designs since their founding year in 1875. Crafting the inspirational prints into their growing collection of leather accessories, the brand’s luxurious creations have become instantly recognisable and spotted upon the arms of fashion’s elite. Worn by the likes of Alexa Chung and Suki Warehouse, the quality of Liberty bags has also be applauded by British royalty…

Maintaining high quality in both design and craftsmanship, using original prints and fabrics, Liberty London dive into their new collection reworking the popular lanthe print. Originally a French Art Nouveau design staging swirls and stylised flowers, the pattern was created in 1902 and was reworked and launched for Liberty in 1967. Taking on a modern, graphic adaptation and consequently a new name: Iphis, derived from Ancient Greek Mythology and the name of the husband of lanthe.

Although already highly recognisable, the fashionable monogram makes a modern comeback this season where it’s printed onto various styles and shapes within their latest collection.


By Olivia Seed

A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.