London Fashion Week SS16 | Day One

London Fashion Week kicked off today, showing the best the designers have to offer for Spring/Summer ’16. While the new Soho location wasn’t to everybody’s taste, the collections have more than made up for it. Emerging trends so far have indicated that the ’70s is well and truly still a big part of next season – but in a much more subtle way than we’ve seen it for Autumn/Winter ’15. The biggest colours have been baby pink and powder blue, seen in everything from masculine shirting to voluminous, feminine dresses. Take a look at the MyBag team’s favourite collections from today below.

J. JS Lee 


Relaxed, California-girl looks made up J. JS Lee’s SS16 collection. Inspired by the ’70s, floaty maxi dresses with small floral prints and chambray denim skirts and pinafore dresses featured alongside pyjama-inspired silk suits and drop-waist dresses with pleating or bird applique detailing.

Eudon Choi


Oversized tailoring with drawstring details featured throughout the Eudon Choi SS16 collection. Playing on the contrast of light and dark, the looks varied from bubble gum pink to dove grey, navy and light olive, while draping detail on everything from cape-layered coats to off-the-shoulder tops.

John Smedley


Known for its exquisite knits, John Smedley has been one of Britain’s most well-renowned brands for 230 years. This collection was all about layered elegant pieces with draped, gathered and wrapped details, creating those easy, sophisticated looks that are perfect for British summer evenings.

Sarah Atkinson

Sarah Atkinson

Writer and expert