5 Chinese Influencers To Follow | Chinese New Year

While you might be deep into or have already broken your New Year’s resolutions, Chinese New Year is just rolling around. The year of the rat is all about creativity, imagination and independence, being a year that’s said to birth great authors and artists. So ready for the new year ahead, we’re honouring the zodiac by sharing our top Chinese influencers to follow.

Chinese influencer


#1 @Mrbagss

Right up our street, Mr Bags has an envy-worthy collection of new and old bags. From our favourite Coach Tabby to the mythical Hermes Birkin, Mr Bags has every bag you could dream of and shares his opinions on whether they’re investment-worthy or not. Brushing shoulders with stars like Kate Moss and Camila Cabello, as one of the most well-known Chinese influencers, Mr Bags has over 5 million followers on Weibo and has collaborated with designers on his own ranges. He truly is what you’d call a super influencer, providing you with all the inspiration you would need for styling your new bag or day-dreaming about fantasy purchases.

chinese influencer


#2 @Margaret__Zhang

There’s a high chance you already follow Margaret, but if you don’t you definitely should. At only 26, Margaret is an absolute powerhouse creative in the fashion industry, having worked with brands like Chanel, Gucci, Yeezy and many more. While her main hustle is being a photographer and filmmaker, she started out her career as a blogger, something which is evident in her Instagram captions and moving blog posts. ELLE named her Asia’s most influential digital voice, so this Australian-born Chinese influencer is definitely one to follow. Margaret’s Instagram is a mood board for that cool girl life we all wish we were living, giving us snippets of her alternative styling and globetrotting alongside film stills and photography. But don’t follow her if you’re always tempted to change your hair because her blue and pink hair colours have us reaching for the dye…

#3 @Yuyamika7

Something a little different but definitely something you’ll want to see on your timeline. Yuyamika is a makeup artist like you’ve never seen before, specialising in imitation makeup. We’re hooked on watching her videos, transforming herself into people like Johnny Depp and Einstein in a process that’s honestly like magic. We don’t know how she does it but Yuyamika is easily one of the best makeup artists on Instagram, pulling some incredible transformations out of the bag. Definitely worthy of our Chinese influencers to follow list, you’ll be hypnotised by her videos.


#4 @Scarletthalo_

Fighting stereotypes with each amazing outfit, Scarlett is a curvy model and girl boss of Scarlett Halo Collective, a plus-size influencer marketing company. Her style is as bold as she is, with her Instagram being splashed with bright colours and prints. The New York-based Chinese influencer launched the hashtag #asiangotcurves to celebrate plus-sized Asian women and tackle beauty standards in the region. Her Instagram is full of joy, sharing outfits and trend reports alongside recipes and photos of her frenchie, making it a very happy edition to your feed. Bringing you body positivity in a leopard dress, Scarlett is definitely one to follow.

chinese influencer


#5 @Liuwenlw

Liu Wen is a must-follow for any fashion lover. The New York Times dubbed her China’s first bonafide supermodel and was the first Asian model to make Forbes list of highest-paid models. You’ve probably seen her everywhere from Victoria’s Secret to Chanel to Vogue covers, this Chinese influencer and model is a full-on star. On her Instagram you get a behind-the-scenes look at the life of a supermodel in a way that’s friendly and intimate, giving you access to backstage at fashion shows as well as dinners with friends and travels. You also get to see Liu’s killer off-duty style, being just as style off the runway. In a chic outfit set against the sunset in some beautiful place, it doesn’t get much more goals than this. But she’s more than just a pretty face. As Vogue China’s January cover star, she’s helping to launch their Now For Tomorrow initiative, calling for Vogue readers to swap plastic for more sustainable alternatives, bringing the green message to her 5.1 million followers.


Written by Lucy Harbron

Sarah Atkinson

Sarah Atkinson

Writer and expert