The Travel Style Guide

Here at MyBag, we’re getting a serious case of wanderlust, ready to get some much-coveted sunshine. If you’re jetting off on holiday somewhere this summer, getting your travel wardrobe right is key, with every destination having its own styles and inspiration.

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Santorini is full of beautiful white buildings that offset the deep blue Aegean Sea. Its multi-coloured beaches, stunning sunsets, rich history and incredible food make it a travel must; perfect for a holiday that combines culture with relaxation. Santorini is about keeping things natural and simple – take inspiration from the surroundings and build a holiday wardrobe that is lightweight and full of the whites and blues of the island.

The classic British summer destination, Cornwall is the perfect option for a holiday at the seaside. With a wild and rugged coastline, beautiful beaches and quaint fishing villages, Cornwall is a place that’s steeped in history and has a culture all of its own. When it comes to packing for Cornwall, think classic seaside attire – lots of white and navy, stripes, and quintessentially English style.

Beautiful, lush and exotic, Saint Lucia is a tropical paradise. The Caribbean island attracts visitors every year for its hot springs, rainforest, impeccable beaches and clear blue waters. Embrace the rich culture of the island by wearing bright colours and prints, and make sure your accessories are beach-appropriate.

One of Italy’s most photogenic towns, Positano sits on the Amalfi Coast, its colourful houses perched high on the hillside and surrounded by the Mediterranean Sea. Positano is also one of Italy’s most glamorous destinations, full of fashionable boutiques and some of the smartest restaurants. Inject a bit of this glamour into your holiday wardrobe with sleek leather clutch bags and totes, and oversized retro-inspired sunglasses.

Marrakech is a place bursting at the seams with colour, culture, and tradition. There are hidden gems down every narrow street, with incredible food, smells, and traditional Moroccan clothing, footwear and jewellery. Marrakech style is decidedly boho; think long maxi dresses, brightly coloured kaftans, 70s-inspired crochet, and a light scarf for covering up.