At the moment, we’re all a little obsessed with anything Scandinavian: whether it’s the minimalist interiors, hygge (think: hoo-guh) way of living, or oversized, laid-back fashion, Scandi is a trend that’s here to stay. It seems only fitting that more and more fashionistas are embracing the Nordic look: with dewy, fresh skin, toned-down makeup and – the hottest hair trend for winter – icy blonde tresses that look almost white…
Platinum blonde – otherwise known as white or ice blonde – is becoming the most lusted-after look this season, and we can see why. Flattering on most skin tones and effortlessly edgy, this is hair that makes a statement without being too extreme – remember the Rihanna-red trend of 2010? Eek – and is perfect for the cold days of winter.
Thinking of taking the (ice-cold) plunge? Ask your colourist for an ashy, platinum blonde, and take photos of what exact shade you’re after: try to wear minimal makeup and neutral colours to the salon, so your stylist can get a better idea of your skin tone. To achieve a stripped back blonde, your hair will go through some serious bleaching, so make sure you regularly deep-condition your tresses – avoid fading by investing in a colour-maintaining silver shampoo, too, which neutralises brassy tones.
