It-bags are like cheesy pop music; if you love cheesy pop that’s great, if you don’t, it’s going be everywhere until you finally cave and head bob along with everyone else. The past ten years has seen many a rise and fall of an iconic it-bag. From Chloe’s Faye to Gucci’s Soho and now entering the era of the Loewe Puzzle, an it-bag is a style that stands out from the crowd, the most coveted piece of fashion of that era, something that will be remembered for decades to come.
In light of a new season and an opening ready for a new bag worthy of ‘it’ status, we take a look at the icons of the future, the bags that you should be investing in now.
Salar’s Mini Mimi
If there’s one trend that’s set to cement itself into the history of modern it-bags, it has to be that of the round bag. Circular bags are having a major moment with Chloe, Marni and Mansur Gavriel all leading the way.
From hard, camera case style satchels to softer, more supple leather pouches find a round bag to suit any style or occasion. We’re currently loving Salar’s Mini Mimi, a style that has proved popular within Milan’s budding street style set.
