Modern Iconic It-Bags

It-bags are like cheesy pop music; if you love cheesy pop that’s great, if you don’t, it’s going be everywhere until you finally cave and head bob along with everyone else. The past ten years has seen many a rise and fall of an iconic it-bag. From Chloe’s Faye to Gucci’s Soho and now entering the era of the Loewe Puzzle, an it-bag is a style that stands out from the crowd, the most coveted piece of fashion of that era, something that will be remembered for decades to come.

In light of a new season and an opening ready for a new bag worthy of ‘it’ status, we take a look at the icons of the future, the bags that you should be investing in now.

Salar’s Mini Mimi

If there’s one trend that’s set to cement itself into the history of modern it-bags, it has to be that of the round bag. Circular bags are having a major moment with Chloe, Marni and Mansur Gavriel all leading the way.

From hard, camera case style satchels to softer, more supple leather pouches find a round bag to suit any style or occasion. We’re currently loving Salar’s Mini Mimi, a style that has proved popular within Milan’s budding street style set.

Furla Stacy Mini Drawstring Bag

A silhouette from the seventies, the bucket bag trend is back with a vengeance. An everyday essential, this timeless style proves stylish and practical with enough room for all your essentials. With striking lines and an eye-catching pattern, Furla’s Stacy Mini Drawstring bag is our go to.

Meli Melo Giada

Pared down luxury at its best, the half-moon bag trend has been on the rise since 2015. Fashionable, versatile and oh-so-practical, it’s no wonder that this bag has become an icon of modern times.

A crescent shaped bag, simple in design yet slick in chic, the half-moon is the style that’s sure to make a statement from day to night. Italian house Meli Melo’s Giada is by far our favourite; effortlessly luxurious, the bag’s roomy design allows space for all handbag necessities whilst still looking chic. As if that wasn’t good enough, baby g is available in a rainbow of colours – one for every day of the week, right?

The Top Six It-Bags of 2019


The Top Six It-Bags of 2019

It was the turn of the bubble backpack and the crochet rainbow bucket bag throughout the 90's. Luckily almost 20 years on, our tastes have quite significantly improved. We're much more into classic shapes with the odd signature quirk, and functionality rules over the outrageous. Take a browse through the MyBag it-bags of today.

2019-12-28 14:50:08By Emma Bowkett

Rebecca Minkoff Quilted Cross Body Bag

Is there ever a time where we won’t rely on the styling saviour that is the quilted cross-body? If you’ve read our article on the 7 Most Iconic ‘It-Bags of All Time, you’ll know that we rank Chanel’s Classic Flap Bag as the number 1 iconic bag of all time. It’s no surprise then that another quilted number features on our list of Modern Iconic ‘It’ Bags, this time from Rebecca Minkoff.

Which modern icon do you think will stand the test of time? Let us know your thoughts on Facebook, Instagram and Twitter at @MyBagOnline.


Georgia Leitch

Georgia Leitch

Shopping Editor

A fan of maximalist fashion and all things fluffy, you can find me layering prints or looking for new earrings. A disco queen at heart, if I'm not dancing around the house to 70s soul, I'm counting my flares.

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